The Wine Routes of Spain Products Club

Wine Routes of Spain, a trip to the world of wine

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Become part of Wine Routes of Spain

One of ACEVIN’s tasks involves creating the Wine Routes of Spain, a tourism product supported by the Spanish Ministries of Industry, Energy and Tourism and Agriculture, Food and the Environment, and designed to help the traveller discover a “different” Spain and enjoy some unique experiences. Wine Routes of Spain have been set up in wine growing territories that have been working with the Spanish Administration and ACEVIN for years to create memorable experiences for travellers seeking a new concept of tourism based on the culture of wine.

In the north-west of the Iberian Peninsula, the Rías Baixas in Galicia impress with the shadiness of their vineyards and their Albariño wine, a perfect match for seafood dishes. Exploring the towns and villages of the region of Bierzo in León you will discover a rich cultural, natural, archaeological and artistic heritage, with one common denominator: wine.

Further east, the  landscapes and flavors of Txakolí Route invite the traveler to get lost in a region of beautiful towns and rich natural environment. Continuing our trip, La Rioja and Rioja Alavesa, where wine is the protagonist, with their interminable vineyards and amazing range of wineries, from the staunchly traditional to the most avant-garde. Next door, Navarre is justly proud of its rosé, reds and its whites, brimming with history and emotion and combining tradition and innovation.

Both the wine production and the ways of the people Somontano at the foot of the Pyrenees sparkle with youth and talent. From Moncayo to the Ebre, the Route of Garnacha in the Campo de Borja D.O. proves how one grape with character and strength like Grenache, worked for centuries in small family wineries (bodegas en cerro), can run the gamut of white, rosé and red wines, as well as remarkable cavas and excellent sweet wines. And also in Aragón, Campo de Cariñena offers one of the most traditional wine regions of our country, a mosaic of villages, fields and vineyards in the foothills of the Sierra de Algairén with architectonic jewels dating back to medieval and Renacimiento times.

Now entering Catalonia, Lleida – Costers del Segre offers you a trip through the history of wine, where both traditional and newly-introduced vines make up a landscape where past, present and future converge. If you want to sample a cava, Penedès is your place. This Catalan territory also has other D.O.s with still wines with great potential. And to the north, in Girona, few places in the world concentrated in a small area so much history, so much culture landscape and wine as the Empordà.

Making your way inland now from Catalonia to Valencia, you discover the route of Utiel-Requena whose Bobal wine is unique in the world. Next, in Alicante you’ll be surprised by a group of wines that are seeing a strong revival in the Spanish wine-growing scene and by the tourist offer of the inland districts.

Continuing southwards you’ll find another surprise in Murcia: the sight of a castle is the first sign that you’ve arrived in Jumilla, a town that combines ancestral winegrowing tradition with state-of-the-art wines. Still in Murcia, the Route of Yecla shows a cultural diversity that has been forged over time; and Bullas Route runs through an authentic natural winery on the region’s high ground.

Turning inland and making for the heart of Spain, in Ribera del Duero you’ll breathe in the culture of wine, in a land whose history has run parallel to the union of vine and wine and the fruit of some vine stocks that mark its landscape, the character of its people and its culture; and in the heart of Castilla, the Route of Rueda, Verdejo birthplace, gives you the opportunity to immerse yourself in its wonderful culture of wine and take a trip back in time to past centuries, enjoying the great culture and heritage. Cigales, land of rose wines, offers a tour of history, beautiful landscapes and rich gastronomy. And finally this trip through Castilian lands Arlanza offers us a world of sensations and a trip through the history and culture of wine.

In the Ribera del Guadiana in Extremadura you find fine wines that come from a determined effort to modernise the area’s winegrowing and oeonology while preserving their own traditional style.

In Andalucía, the Montilla-Moriles Route in the province of Cordoba uncovers the secrets of those sun-dried grapes and of the colours of its fortified wines; in Cadiz, Marco de Jérez is region set by the sea, crammed with culture and history and cradle of the sherry wine and brandy of Jerez, the Andalusian horse, and the art of flamenco; and to end this trip through the lands of wine, the Serranía de Ronda shows a reference tourist destination, ideal for dressing up emotions, sensations and experiences and a few wines that harmonize with its rich gastronomic heritage.

Satisfaction guaranteed

Choose your route, all are equally ready to give you their best. Each certified wine route is regularly inspected for compliance with the quality and product criteria that ACEVIN and the Secretary of State for Tourism have established in Manual of the Wine Routes of Spain Tourism Product.

The manual defines a series of requirements that must be met by the organisation managing the route, for example its management system, route signing, promotion initiatives and marketing support. It also regulates the types of establishment that can become partners: restaurants, accommodation, wineries, shops, etc. The Wine Routes of Spain brand therefore imposes quality criteria that set these routes apart from other wine tourism schemes and give confidence to visitors who choose them.

The best wines are made from the best quality grapes, in a balanced combination of tradition, know-how and avant-garde technology. In the temples of wine, time is the perfect ally in ageing the wines. The end results prove that it is worth waiting for a wine that can bring us new sensations. The Wine Routes of Spain constitute a large and representative cross-section of the wine-growing territories of the different designations of origin. For some years now they have been working under the aegis of the State Administration and the Association of Spanish Wine Cities (ACEVIN) on the creation of a quality product that provides unique and memorable contact with the culture and world of wine to travellers seeking a new concept of tourism. The Wine Routes of Spain brand only admits routes that have been thoroughly prepared, offering the best of themselves and their people so they can be sure never to disappoint their guests.

There are other wine-tourism routes, but only Wine Routes of Spain guarantees that your expectations will be met in all of the partner wineries you visit. The perfect combination of wines and local cuisine in their restaurants, accommodation with charm that are an integral part of the wine-growing areas and their landscapes, museums that can stimulate new-found interest, and unique and unusual activities related to the world of wine. Wine routes that belong to the Wine Routes of Spain club share a common denominator. They have been created with you, and only you, in mind. Wine Routes of Spain are designed to show you the result of work done in the sector over many years. And the final product is worth the effort. We look forward to welcoming you on any of the Wine Routes of Spain, and showing you all we have achieved. Welcome to a new experience.

Become part of Wine Routes of Spain


A wine route that adopts the Wine Routes of Spain (WRS) model is an enormously complex tourism product that must become part of a network of collaborating businesses and public-private initiatives involving both specialist tourism businesses and others from sectors that have traditionally not had any contact with tourism (wineries, cellars, specialist shops, etc.). A Route also includes contact with the local administrations of the territory it runs through, as they are normally responsible for managing much of the local heritage and resources.

Also in formal terms, a wine route must respect the quality criteria and self-regulation standards that ACEVIN and the Secretary of State for Tourism have established in the Manual of the Wine Routes of Spain Tourism Product. This defines everything from management requirements, route signing, promotion and marketing, and the regulations that must be complied with by all establishments (restaurants, accommodation, wineries, shops, etc.) that form part of the Route.

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